Part of being a successful business owner is being able to stand out from the crowd in every thing you do. You want to get people talking about you, and one of the best ways to do that is to get a little creative with your marketing. Back in my past life in the multifamily industry, a very crafty marketing manager showed me a fantastic gift idea that we used to use as a gift when we visited businesses and competitive properties. It’s as simple as can be, but one of those things that always gets a big “WOW” with a big ol’ smile anytime you walked into the room with one. It certainly helped us stand out in the sea of apartment communities in our area, and here’s to helping you stand out in the sea of your competitors in your area!
April Showers Bring Candy Flowers
That’s right, you guessed it…candy flowers! Everyone loves flowers. And everyone loves chocolate. Put the two together and you’ve got a brilliant recipe for a unique marketing tool. Here are just some of the ways you can use this gift to your advantage…
-If you’re a direct sales rep, offer these flowers as a hostess gift
-At parties, raffle them off as a door prize
-Use them as decorations at trade shows or vendor events to get people talking
-When marketing around town, bring them as gifts to influential people
-They also make great teacher gifts, neighbor gifts, hostess gifts & birthday gifts
-Use them as centerpieces this Easter or for bridal showers, baby showers or any other party
This time of year, spring candy is donned in pretty pastel wrappers, making it the perfect element for this unique bouquet. Hershey’s Miniatures and Reese’s Miniatures come in shiny pink, green, blue and gold wrappers that add the perfect touch to these floral surprises. But don’t let that stop you if you’re reading this and spring has passed. You can still get the same effect with the traditional colored wrappers for these candies!
As I said before, this project couldn’t be simpler and it’s quite inexpensive. Here’s a rundown of what you’ll need for 1 flower pot…
-a small pot (you can use a clay pot or plastic)
-3 Reese’s Miniature peanut butter cups
-27 Hershey’s Miniatures candy bars
-3 wooden sticks (I use my kabob skewers)
-1 piece of cardstock, cut into 3 small circles about the size of golf balls
-1 foam block (found in floral section)
-decorative paper shreds (I used easter basket grass in this example since it was cheap and easy to find)
-hot glue gun
Get started by gluing one peanut butter cup to the center of one of the circles, small side down. Then, you’ll glue down 4 candy bars, front side up, on each side of the peanut butter cup.
After you have that done, you’ll glue on 4 more candy bars in the open spaces. To make them stick easier, place glue on the bottom end of the bars as well as onto the side so it sticks to the bars beneath as well as the peanut butter cup.
Once you have your flower made you’ll want to add the stick to the back and cover it to make it look nice from behind. To do this, I just unwrap a candy bar and cut the wrapper into a circle, similar in size to the back piece of card stock. I then glued the stick onto the card stock, then glued the wrapper over the stick.
Repeat 2 more times until you have 3 flowers. Use different color combinations to make it festive! Once you’ve got your flowers done, just stick them into the foam block inside your pot. Cover with grass or paper and viola…you now have a candy flower bouquet!
If you’re making this as a marketing tool, you can glue one of your business cards to a stick and place it into the bouquet. If it’s a holiday centerpiece or a gift, you can add a note on a piece of paper and place it on a stick, like “Happy Birthday” or “Happy Easter.” We made this one to give to my son’s teacher for her birthday, so I had created a cute note in Photoshop wishing her a happy birthday and we stuck that in.
Let me know if you give it a try! And feel free to pin it or share it with the buttons below!