Since Facebook is the largest social media platform with 18 million business pages competing for attention, it makes sense that ultimately your content will be shown to fewer and fewer people.
If you want to have your content reach as many people as possible, here are 4 simple solutions to grow your organic Facebook reach. The goal of these 4 actions is to have people Like, Comment and Share your posts.
How Can You Get More Likes, Comments and Shares?
- Give “the factory tour” – show what happens behind the scenes – it is fun for people to see your office, pics of your co-worker (your dog or baby), your production for a customer or pics of a recent team meeting.
- Engage your audience with questions – people love knowing the answer. Ask something they already know or better yet, solicit their feedback on a new program or promotion
- Share non-marketing images and videos that may be of interest to your audience
- Keep it FUN and POSITIVE – one of my favorite pages to follow is LoseYourExcuseNow – their posts are so positive and uplifting. You just want to like and share their posts.
Hopefully, these are a few ideas to help you get more than a 4.5% reach from your Facebook Fans.
I’d love to hear what you are doing to create more engaging posts – please share in the comments.