Are you blogging for business or wondering if you should? Are you confused about the many blogging platforms, social media outlets, and the advice all over the Internet that is sometimes contradictory?
If so, you’re not alone. The amount of information is overwhelming, there are multiple platforms available, and a new app or program is being released… this very moment! J
Want to get 3 easy tips to start on the right foot (or change the foot, if necessary 😉 ?
Look no more than this very article. Ready?
1. The right platform for blogging
I will always recommend WordPress self-hosted (wordpress.org). Why? Because I know you’re serious about blogging for business and you want to do it right.
It’s the best platform out there that gives you total control over your content and blog customization.
And it provides easy integration with your website. You can add an online store, membership capability, and social sharing.
2. The right content for your audience
Once you’ve set up your blog, set a regular blogging schedule and stick with it.
Think about what your community wants: What would they like to read? How can you link that content with offers and sales you may be having?
Engage with your audience by answering to their questions and needs. Write a blog post or provide a new product and service based on their requests.
Reply to comments on your blog, both positive and negative, you’ll build a strong online presence this way.
3. The right promotion tools
OK, this title may be a bit pretentious, because there’s no 100% guaranteed answer to the promotion tools that work for your blog.
However, the social media explosion offers you so many free tools you can work with. There’s no reason why you cannot at least try a few of them.
At the beginning, choose a single platform and give it your best for at least a month. Then add more if you feel like it or just stay with your current one.
Also, don’t forget about offline promotion or other marketing material and tools you’ve been using with great results.
What matters most is to continue to apply the strategies that work for you and your business.
Be prepared to adapt and regroup, the world is changing and so your strategy must change as well.
We’re talking in great detail about these 3 tips and many more in the upcoming workshop: Blogging for business. Register here and learn!