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Are you wondering why you are having a hard time getting your business off the ground?  Do you have a great product or service but sales just aren’t where they should be?

In my years of working with mom entrepreneurs, I’ve learned some critical and simple tips from several of our members that when implemented, will grow your business.  Read on and stop doing the 3 things keeping people from buying from you.

You are not inviting people to do business with you

Imagine you meet a pet sitter at a networking event and she’s just told you that she’s horrible at social media and she hates that part of marketing her business.  You are a Social Media Consultant and handle many small businesses’ social media accounts.  You have a great conversation, find out that you have the same breed of dog and really enjoy getting to know each other, but you walk away with no next steps or potential business and you wonder why….

You think, “maybe I didn’t inspire enough confidence in my skills” or she thinks I’m not experienced enough.”

Here is the problem:  You didn’t invite her to do business with you.

This is a gem that I’ve learned from my friend and amazing sales coach and trainer, Nikki Rausch of The Sales Maven.  In one of her trainings, she talks about the importance of inviting people to do business with you.

As women, many of us are not comfortable with “the ask.”  The truth is, most people will not do business with you, or buy your product unless you ask them.  Some may play a little cat and mouse with you and you will have to ask them a lot of times.  

Try this the next time you are having a conversation with a warm prospect (someone that expressed an interest in doing business with you).  After you have had a conversation, ask, “would you like to (try it, join us, sign up, etc.)  You may be surprised at the results!

You are not doing the necessary work

No one ever said running a business was easy.  In my opinion, being an entrepreneur is so much harder that having a job where your tasks are laid out for you. Usually, your boss tells you what they expect AND you get a paycheck every two weeks.

One of the most impactful activities I started doing in my business was tracking the number of members and non-members at our events and then number of non-members that joined Business Among Moms.  I started learning key stats:

  • How many people need to be invited to the invite for each ticket purchased
  • How many non-members will join BAM after an event
  • How many new members do we need a month to hit our goals

Now I know, what’s the work I need to do to hit my goals of growing this organization.  It’s simple, but I couldn’t do the necessary work until I knew what that was.  Before I setting expectations of what needed to be done, sometimes I wouldn’t put out any effort and guess what?  No one was joining BAM?

What are the tasks in your business that need to be done, so that people can buy from you?

You are not utilizing your network

Have you heard the saying, “no man is an island”, well the same goes for you, sister. The more people know about it your awesome business, the better.  And when the right people know, like and trust you , you’ve now just created a marketing team.

If you are an image consultant, you could be connecting with jewelry designers, photographers, business coaches, cosmetologists and hairstylists (to name a few).  Connect with people in complementary industries to help increase your exposure.

I also believe in the power of networking with like-minded businesses to grow awareness of your business.  As you build relationships, you will see an increase in referrals and potential clients from within the group.

Business Among Moms hosts networking events for women in business across the country.  They are fun, welcoming and allow women to connect in a non-intimidating setting.  See if there is a chapter near you or check out upcoming events

 

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7 Comments

  1. Love it Julie! I admit I’m not good at #1 & #2. Going to start tracking ASAP and start inviting people to do business with me. I often feel like I’m not inspiring enough which is my I’m not making the sale but that’s not the truth, truth is I didn’t invite them.

    1. It’s so hard to do ALL the things we should be doing in business – thank you for reading and commenting Kathei!

    1. I think one of the best ways is to practice. Do you have a friend or collegue that would be willing to role play with you? The more you do, then it becomes routine. Good luck!

  2. I really like this post as well. There’s not that many blogs out there that ask this kind of question. It’s nice to see some takes from the other side of the counter. They’re absolutely true as well, especially the under-utilization of a network.

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