This post is sponsored by the UPS Store.

getting-your-small-business-holiday-ready

With the holiday season fast approaching, small business owners are preparing for the busiest shopping time of the year. Whether you are just starting out or a seasoned pro, here are a few tips to get your small business ready for the holiday season.

Memorable Marketing

Holiday marketing can be a great way to advertise seasonal products, promotional deals and sales. Printing those holiday materials can ensure your business stands out this holiday season, and it doesn’t have to be costly.  The UPS Store is offering a print promotion of 25 percent off all online print products using the code Joy25 starting November 7 through the end of year. Holiday themed thank you cards can also be a nice touch to show customer appreciation.

Holidays Made Easy

In a recent survey, The UPS Store found that 54 percent of small business owners say they experience an increase in their packing and shipping during the holidays. To make things a little easier, work with the certified packing experts from The UPS Store to pack and ship your holiday shipments. From baked goods to handmade crafts, they can help you pack your products so they arrive intact and on time. Additionally, The UPS Store offers mailbox services to ensure your important documents and packages are received and secure.

Teamwork is Key

As a small business owner, you’re often trying to do it all, but your team can be a great asset during the upcoming busy season. Provide training to your employees in advance to ensure they are prepared for the holiday rush. If you have special holiday products or deals, make sure they are up to speed and can answer customer questions. With the whole team working together, the holidays will be a breeze!

Digital First

As online shopping and mobile sales continue to increase in popularity, it’s important to prepare not only your brick and mortar storefront (if you have one), but also your online storefront for the holiday season.  Customers will often visit your website before shopping in-store, so be sure to keep it up to date.  Your website should also be mobile friendly and easily navigable for customers shopping from their devices.

‘Tis the Season

Finally, don’t forget to enjoy the holiday season! It’s easy to get wrapped up in the hustle and bustle, but you can rely on partners like The UPS Store to make the holidays a little easier.

 

 

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