Do you feel like marketing is something that bigger companies do? If you want to maximize your sales, marketing needs to be a part of your business activities. One of our members, Melinda Rodrigues, spoke at a recent Business Among Moms event and she gave dozens of creative marketing ideas for a limited budget.
Top Marketing Ideas For Limited Budgets
The list above is an exhaustive resource of marketing ideas, and I’ve gone into more detail on some of my favorites here.
Share promotions in invoices/statements
Who reads emails anymore? We all get so many that marketing via email, while still effective, has a lower open rate. What gets opened almost 100% of the time – invoices? And most invoices – even the DIY versions allow for you to provide text about upcoming promotions, specials or events.
Asking for reviews or testimonials
Places that you can display reviews are on your website, Facebook page, share great reviews on your personal social media channels. Your happy customers and clients are usually more than happy to provide testimonials or reviews, you just have to remember to ask.
This is a gem of a tactic. Follow blogs in your space and be sure to comment on their blog posts. Most blog commenting plug ins will link back to your business or most recent post. And if your comment is juicy or creates curiosity, the reader will likely check out your blog too.
Another way to do this is commenting on social media posts.
Facebook: Dedicate some time each day to using Facebook as your business page. Here’s where you can select that option
Follow pages that are in your space and comment as your business page. If you are offering value with your comment or creating curiosity, people will check out your page. You can do the same with Instagram.
Is there a business in your network that offers a complementary product or service. A great way to reach new audiences is to partner up on a workshop, product offering or simply work as referral partners.
Think about your business and what types of products or services that people may use either before or after working with you. Example if you are a photographer, hair stylist, make up artists, personal stylist or jewelry designer are all great partnership and referral opportunities.
Speak at events or host your own workshops
I’ve heard statistics that sometimes when an educational workshop is offered that it’s possible to have 25-30% of the room take advantage of an offer to work with the presenter. That’s a great return on your marketing investment.
If speaking or teaching is in your wheelhouse, I strongly suggest looking at hosting your own workshop or speaking at events where you can teach on your topic of expertise. Make sure you have a way for people to get a free gift or useful tool for their in exchange for their email address.