You don’t. That’s right, I’m a business coach saying you don’t need to invest in a business coach. Here’s the deal: It is only when an entrepreneur is hungry for growth and transforming where they are now that a business coach even makes sense. What matters most is your mindset.


Any Olympic athlete knows a coach is required for high level performance and winning the gold. You would never see an Olympiad reading an article on whether to have a coach. Being up to a big game to win the gold, she already knows a coach is required for her performance. It’s her mindset of winning the gold that determines her actions of what coach is best for her.  


On the other hand, a recreational soccer league player would question having a coach. In fact, you likely don’t need one! A coach isn’t necessary. You only need a coach to the degree you are playing a bigger game. No big game, no coach needed.


Now, if you’re reading this, I know you’re a performer who IS up to a bigger game. You have a growth-oriented mindset and is interested in expanding on your current successes to manifest a bigger vision. Or perhaps you are someone who’s accomplished a lot and are now looking at how to uplevel your performance, switch careers, or scale your company.


Whatever stage you’re business is at, here’s the litmus test whether you know you’re ready to invest in a business coach.

Entrepreneurs invest in a business coach for primarily 3 reasons:

  1. You cannot grow your business on your own. And you have the courage to admit it.
  2. You want to grow your business faster. This is often due to urgent circumstances to cause a particular result in a short time frame.
  3. You want to be as efficient as possible and follow a proven methodology versus reinvent the wheel.


If you can answer yes to at least one of those questions, I’d recommend interviewing business coaches. When hiring a business coach, here is a mental checklist you might use: Do you share a similar philosophy? Do you enjoy each other’s presence? Does the coach have credible success stories of their clients? And the most important question of all: Am I up to a bigger game? In other words, what’s your mindset?


The answer to that question won’t be inside your head. Stop consulting with yourself–it can be a bad neighborhood of overused past based neuronal patterns designed to help you survive. Instead, interview some loved ones and discover how you’re showing up. Then choose.


As many entrepreneurs discover, business is not for the faint of heart. If you want to catalyze your dream lifestyle and the difference you want to make in the world, a coach simply helps you do what you could not on your own, helps you utilize proven methodologies and systems, and ultimately, helps you achieve your dreams faster.


Guest Post by: Anna S. Choi

Business Coach & Marketing Consultant

Co-Chair, Social Enterprise Alliance WA State

206.330.6426  |  


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