If it’s your goal to get featured in the media, you might envision a magazine article or to be interviewed for a TV segment. The holidays are a great time to make that happen.
Toward the end of the year, we’re all facing the same challenges – holiday weight gain, overspending and travel angst, to name just a few. Since show producers and magazine editors are trying to attract our attention, it makes sense that they’ll focus on stories that are timely to us.
We’re traveling to relatives’ houses, we’re buying presents, we’re cookin’ up a storm. And we will stop scrolling through our Facebook feed, we will watch a segment on the news or pick up a magazine IF the segments are interesting to us.
So tap into the way you serve your clients and turn that into a pitch for a story that will resonate during the busy holiday season.
Before you can get featured, though, you need to get noticed – by the producer, the editor, the reporter or the writer. How do you capture the attention of that busy person?
#1 Showcase your expertise
Don’t hit send on that magnificent media pitch before you examine your social media profiles and your website.
The first thing the journalist looking at your pitch is going to do is see if you are who you claim to be. They want to make sure your expertise matches the story idea that you are sharing. A quick Google search will give them all they need to know.
If you claim to be a coupon-clipping whiz who saves her clients thousands of dollars at the grocery store, your website, your Facebook page and your Twitter page should back that up.
Do some detective work on yourself. Type your name and business into Google. What comes up? Hopefully, it’s you. If your name doesn’t come up, at the very least, you can create a free LinkedIn profile that simply shares how you help people in your business. That will come up in a Google search.
#2 Create relationships with journalists
You are more likely to open up an email from someone you know. That is true for all of us.
Since many journalists spend so much time on social media, you can begin a relationship there.
Journalists love Twitter. It’s a great place to curate news, to see what stories are trending and to insert yourself into other people’s conversations.
Try that. Watch a local TV show, pick up a newspaper, listen to a podcast. Then follow those people on social media.
Once you do, you’ll get a feel for the stories they like to tell, you’ll have the chance to answer their questions. And they may put out a call for story ideas. Be ready with yours.
At the very least, you can interact with them on social media and ask if they would be interested in receiving a story pitch from you.
Which leads to…
#3 Highlight a trend
Reporters will not help you sell your product or your service. In fact, if you tell them your goal is to sell a product or a service, they will send you to the Sales Department.
But they can showcase your expertise. And that can help you be seen as the go-to expert in your field. That is invaluable.
As an expert in your field, what’s happening that people need to know? How can you give the media outlet’s audience a leg up on saving money, saving time or feeling better, especially with the holiday madness happening all around?
Focus on sharing your expertise in a way that solves a very real problem for their audience.
There you have it. 3 things you can do right now to get featured in the media during the very busy holiday season.
Timing is everything. Now is the time to showcase your expertise, create relationships with journalists and highlight trends in your industries. I can’t wait to see your story featured.
Cheryl Tan is a former TV news journalist who is passionate about helping people connect with their audience. She shows business owners how to create a clear message, communicate it effectively through video, and connect with a mass number of people. How? Through video marketing and media outreach. Learn more about Cheryl’s strategy sessions here: https://cheryltanmedia.com/work-with-me/