With life becoming increasingly busier, people are resorting to shopping online more and more for their holiday gifts, which is fantastic for small business owners! The question is, how do you grab the attention of your audience so they don’t go spend their time and money on Amazon? How can you stand out on social media? Here are a few easy tips that will help you stand out and have them all saying, “I must buy from you!”
To be visible on social media, you have to be consistent! Start your season off right by scheduling out your content so you have your strategy all set and the time to engage on your posts when others comment. If you don’t post, they won’t see you and if you don’t reply to comments, they won’t feel acknowledged which means they won’t look to you for their holiday shopping needs. And, since you won’t have to worry about manually posting every day, it will free up a lot of time for you to engage on other people’s posts so you can build those relationships which can turn into sales!
Create Your Own Content
One of the best ways to stand out on social media is by having your own personal branding and graphics so you don’t blend in with all the other consultants. Our favorite DIY design software is Canva, which is really simple to use! We have a playlist on our CinchShare YouTube channel that will teach you how to design with Canva and then you can have seasonal themes for your parties and in your group that gets everyone in the holiday spirit and they’ll be sure to shop!
Make Sure People Know What You Sell!
It seems pretty silly to read that, but do your friends and family all know about your business and the products you offer? The answer may surprise you! Facebook doesn’t want you to sell on your timeline, but that doesn’t mean you can’t put your business info in your About section that links to your biz page – because yes, of course you can! Go ahead and update that right now if you need to. You should also post product selfies (get the kids and pets involved too!) that share how you use your products and why you love them, then add a Call to Action that has a link to join your group or business page to learn more about it.
Ask Them Questions
Post engagement questions that strike up conversation! Ask them what their family’s holiday tradition is, where they spend their holiday vacation, what’s their favorite holiday song, etc. The more you grow your relationships authentically, the more people will get to know and trust you and they’ll buy from you when it’s time to check off their list.
Expand Your Reach
If you’ve started your business marketing on Facebook and have gotten comfortable and consistent with your posting and strategy, you’re probably ready to branch out to another platform(s) where you can reach an entirely new audience! Instagram, Pinterest and Twitter are all fantastic networks to create business accounts and it’s easy to take what you’ve posted on Facebook, tweak it slightly, and post it on another platform. You’ll find that the sky is the limit when it comes to attracting the future customers!
This article was written for the Business Among Moms Holiday Resource Guide by Heili Sillard, Creative VP Cinchshare. Cinchshare helps you create, organize, save and schedule posts, pins and tweets all in one place with effort saving features to free you from the overwhelm of social media marketing. Apply these five tips to your holiday social selling strategy and you will get results! Be sure to let us know how it’s going over in our SocialCinch Club on Facebook https://www.facebook.com/groups/SocialCinchClub/ – we’d love to chat with you there!