Do you feel like the social networking trends are passing you by? It seems like every week there is some hot new site to join. The trouble is, each one comes with its own learning curve, and who has time for that? I don't know about you, but that prevents me from even trying out new networks, even though I know they could help my traffic and increase sales. But there is one new network out there that you simply can't afford to ignore any longer - Pinterest. The site has been quietly building a following since 2010, but just in the past few months its popularity has exploded. Suddenly, everyone is on Pinterest, and if you're not, then you're missing out. That's why April is Pinterest Month at Business Among Moms!
"Why Do I Need Yet Another Social Bookmarking Site?"
Pinterest might sound like just another bookmarking site, but it's much more than that. It's a traffic-building tool that is attracting some of today's most popular websites, and believe me, if the likes of Etsy.com and WholeFoods.com are finding Pinterest useful, you can bet that you will, too.
And Pinterest's stats are staggering. Just take a look at these numbers:
- 12 Million Active Users - Thats up from 400,000 less than a year ago for a 3000% increase!
- More than 70% female users - If 30-something moms are your market, Pinterest is where you're going to find them.
- More referrals than Google+, LinkedIn, and YouTube combined!
Still think Pinterest isn't worth persuing? What if I told you that 28% of Pinterest users earn more than $100,000 annually? Or that users spend more time on Pinterest than even Facebook?
For a small business owner looking to increase her market reach and improve sales, those are some stats that just can't be ignored.
"I Really Don't Understand How Pinterest Can Help Me..."
Like anything new, Pinterest can seem confusing at first glance. That's why I'm going to explain everything you need to know about this hot new social property - so you don't have to waste a bunch of time getting up to speed. You'll be able to move right in and start using Pinterest like a pro to...
Set up your pinboards for maximinum effectiveness – so your visitors will know that you are the authority in your niche.
Pin consistently – it's not as random as it looks, and if you try to use Pinterest that way, you'll be wasting your time.
Attract followers – Because it IS a social network, and that means followers are critical to your success.
Encourage repinning – because the ultimate goal of pinning your posts is to get them repinned - I'll show you how to make that happen.
It's a lot to take in all at once, but I've broken it down into a simple, actionable plan you can easily implement.
“I'm Already Confused! What is a Pin?”
Jargon got you down? I hear you! Every new social media site comes with its own terms, accepted etiquette, and special tools, and Pinterest is no different. Before you can pin like a pro, you'll need to learn what all those words mean, and how to interact without making an unforgivable faux pas. During the webinar, we'll spend some time going over Pinterest's unique vocabulary so you'll be able to understand and talk to others intelligently about your new social media account. Plus, we'll talk about Pinterest etiquette, so you won't have to worry about pinning the wrong thing and offending potential customers just because you didn't know what the accepted practices are. Don't you wish someone had offered you information like that about Twitter and Facebook? It sure would have saved some time, I bet!
“Can Pinterest Really Help Me With SEO and Traffic?”
Absolutely! If you set it up right and use it consistently. It's true that Pinterest accounts for 4% of all referral traffic, so clearly it's a powerhouse, but like any tool, you need to know how to use it, like:
- Where and when to use keywords for maximum exposure.
- How to link all your social accounts and websites for greater reach.
- How to add do-follow links to your pins to take advantage of Pinterest's link juice!
“I Heard Pinterest Doesn't Allow Self-Promotion”
While it's true that Pinterest's terms of service are definitely against self-pinning, that doesn't mean you can't use it as a marketing tool. You just have to know what to do instead. In this webinar, you'll learn exactly how you can use Pinterest to promote your website, blog, or business and still stay within the boundaries of their TOS.
For example, you'll find out:
- Which tools you must make available on your site to encourage pinning - and which one is a waste of your time.
- How to discover what people are pinning from your site so you can share on your other social networks.
- 7 types of pins that generate the most interest
- 4 things you should NEVER pin!
By the time the webinar is over, you'll have all the tools you need to encourage your visitors to help you promote your site with Pinterest! Because this is our first every webinar, I'm offering a discounted price of only $12! You'll receive access to the live, 60 minute long webinar, packed with all of the info above, plus, access to the recording if you're unable to make it that day or would like to go back and review what you've learned. That's a steal for all of the information you'll take away from this unique webinar!
The webinar will take place on April 12th at 9pm EST. As I mentioned, if you're unable to make it, you will have access to the recording to view another time that's convenient for you. Hurry, seats are limited and available on a first come, first served basis! Click here to register and reserve your seat now!
Excited about our webinar? Pin it and share it below...if we have a great response, we'll be offering more webinars on a variety of topics for Mompreneurs!