If you're like me, you've been seeing status updates like these popping up all over your newsfeed lately:
Facebook has made changes to business pages again and is now requiring businesses to pay to ensure you can see our posts/updates. If you'd like to see us in your news feed, please go the top of our page and click where it says "Liked," then select "Show in News Feed."
FB is making changes again for business pages ... if you want to keep us in your newsfeed make sure you click on the "Liked" button that is directly under my cover photo. Then next to the message button, make sure that there is a check next to the "Show in Newsfeed" button.
Oh boy, is Facebook at it again? Well, they are making some changes, but, they're not nearly as severe as they're being reported. Find out here exactly what's going on and what to expect so that you don't bombard your fans with unnecessary and untrue status updates like those above!
Show in Newsfeed
I've been seeing this rumor around for a few months. Business pages are under the impression that their traffic has been lower than normal and it's due to the fact that Facebook is not showing all of their fans their updates. This is nothing new folks. As we've explored, Facebook does not show every fan every post a page makes. They determine who gets shown what by an algorithm that they call Edgerank. An Edgerank score is determined by so many factors, including a fan's past interactions with a page, the popularity of the update, the type of update and much more. It's a complicated little system that us mompreneurs will simply never know, we just do the best we can to improve our scores and keep our pages as engaged as possible.
As far as the piece of the rumors that ask people to check the "Show in Newsfeed" button, this again is just a rumor. By default, Facebook will always have this checked when a person likes a page. There's no need for a fan to go into their settings to change this. What this was essentially designed for was to give a fan the ability to opt out of receiving newsfeed updates. So, the only way this will get unchecked is if a fan does it themselves if they don't want that pages news in their feed.
Charging Business Pages
Yesterday my friend Carolyn from Blue Cuddly Designs asked social media guru Nikol Murphy from Talking Moose Media and me if there were any truth to this nasty rumor. The short answer is yes and no, but mostly no. The bottom line is that Facebook is NOT charging page owners to interact with their fans. Everything will still be the same and your newsfeed exposure will depend on your Edgerank.
What Facebook has rolled out this week, however, is an alternative to traditional Facbeook Ads called Promoted Posts. This is currently being offered to pages allowing them to essentially buy their way into more newsfeeds. A page owner will be allowed to purchase a certain number of impressions to reach 15% to 90% of their fans for a certain price. When this option rolls out on your page, you'll see it underneath your status update section, like this:
I, for one, think this is a very exciting feature and I can't wait till it hits the BAM page. I think this option will be great for promoting special offers when you really want to get your message out there. The prices seem to be fairly reasonable, but that will also depend on the number of fans you have. If you've struggled, like I have, with Facebook Ads in the past, this seems like a great way to pay for more exposure on Facebook in a simple, affordable way!
I hope you find this helpful! Let us know when the feature starts hitting your pages. Once it hits ours, I'll be sure to test it out and provide a full review!
Like this post? Please consider sharing it using the handy buttons below. Sharing our information is the best way you can tell us you dig it!