What is search engine marketing? It is one of the many buzzwords that have been created to define what companies do on the Internet to get noticed. You hear about search engine optimization, pay per click, click through rate and other terms that seem to be interchangeable.
Search engine marketing is the newest component in the Internet marketing arsenal. It has been around for a few years but is always improving upon itself to bring in more profit for small and large companies. SEM, as it is abbreviated, is not a magic bullet or a genie in a bottle. It takes knowledge and a good noggin to decipher the ins and outs of the process.
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